Brand Advocacy Supervisor

Company: Infinium Spirits, Inc.
Location: San Diego
Posted on: November 2, 2024

Job Description:

Founded in 2005, we are a family-owned spirits company. At Infinium Spirits, we specialize in sales, marketing, and logistics for a diverse and distinctive portfolio of award-winning spirits brands such as Templeton Rye, Zaya Rum, Seagram's Vodka, and Corralejo Tequila, to name a few. In addition to our core powerhouse brands and portfolio, we are continually launching successful innovations and expanding our product portfolio. We are known for igniting brands and accelerating brand performance in North American and International markets.COME WORK WITH USOur business and corporate teams are both growing fast. We build brands and believe in bringing people and communities together to celebrate. As we scale, we're looking for people who are ready to jump right in and help us build on our incredible momentum. We empower employees to make an impact and create the best work of their lives alongside some truly astounding colleagues. We have fun and love what we do!Diversity. Equity. Inclusion. They're more than just words for us. We are committed to creating an inclusive and fair workplace that promotes and values diversity. At Infinium, we believe that when people feel a sense of belonging, they are more creative, innovative, and successful. While we know we have more work to do to advance diversity, equity, and inclusion, we're investing to move our company and industry forward. In recruiting for our team, we welcome the unique contributions you can bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, national origin, age, languages spoken, veteran's status, color, religion, disability, sexual orientation, and beliefs.ABOUT THE JOBInfinium Spirits seeks a passionate, motivated, and dynamic Brand Advocacy Supervisor to join our Commercial team. This is an exciting opportunity to help build the Brand Advocacy Team in conjunction with the Senior Vice President of Commercial. The Brand Advocacy Supervisor will assist with developing, leading, and managing the training and development program for the Brand Advocacy team, including a robust and engaging onboarding program. This role will ensure the high standards, objectives, and KPIs are being met.This Brand Advocacy Supervisor will support in building brands, maximizing distribution, and serve as the main point of contact for both off-premise and on-premise accounts in San Diego, CA. This role reports to the Senior Vice President of Commercial and is based out of our Downtown San Diego, CA office.THE DAY-TO-DAYSales and Brand Advocacy:

• Frontline Selling: Actively sell Infinium Spirits' brands to on-premise and off-premise accounts, achieving and exceeding sales targets and Key Performance Indicators (KPI).
• Brand Promotion: Promote our brands through tastings, events, and other promotional activities.
• Program Implementation: Lead the planning and implementation programs to deliver distribution, merchandising, display, and retail promotional objectives.
• Brand Representation: Be the face of Infinium Spirits at industry events, trade shows, and other relevant gatherings.Education and Training:
• Team Development: Support in creating the development plans for the brand advocacy team.
• Onboarding: Support in creating an onboarding program to ensure.
• Training: Conduct training sessions on various sales techniques, product knowledge, and effective communication skills.
• Consumer Education: Conduct tastings and educational sessions for consumers to increase brand awareness and loyalty.
• Brand Building: Utilize consumer and category trends to educate customers, solve problems, and maximize sales.
• Resource Development: Create and distribute educational materials such as brand books, sales sheets, and training guides.Relationship Management:
• Account Management: Build and maintain strong relationships with key on-premise and off-premise accounts to increase the market share of our brands. Implement solutions to grow existing accounts.
• Customer Service: Provide exceptional service to all accounts, addressing their needs and resolving any issues promptly.
• Communication: Serve as the communication lead between key customers, distributors, and our internal teams.
• Networking: Develop and leverage relationships within the industry to enhance brand visibility and sales opportunities.KPI and Target Achievement:
• Performance Metrics: Achieve sales and performance targets set by the company.
• Reporting: Regularly report on sales performance, market trends, and competitive activities.
• KPI: Set KPI's and measurement standards.Leadership:
• Provide ongoing coaching and support to sales representatives to improve their performance and achieve sales goals.
• Provide training, development, performance management, and leadership to direct reports against goals and execution plans.*This is not intended to be a comprehensive list of the duties and responsibilities of the position and that the duties and responsibilities may change without notice.AM I THE RIGHT FIT?Not everyone can be a Brand Advocacy Supervisor. To be seriously considered for the role here is what you'll bring:Education/Licenses/Certifications:
• Required:

• Bachelor's Degree or equivalent experience.
• A valid driver's license.
• Must be able to obtain a relevant solicitor's permit in any state.Experience:
• Minimum 7 years of sales experience within the alcohol beverage industry.
• Minimum of 3 years of management experience.
• Excellent communicator, capable of articulating complex ideas clearly and effectively.
• Values integrity and reliability and is driven with a strong work ethic.
• Represents the brand with high standards of professionalism.
• Experience in market development and sales analysis.
• Experience building customer relationships.
• Thrives in a team environment and values diverse perspectives.
• Driven to achieve significant impact and continuous personal and professional growth.
• Demonstrates a natural talent for brand building and consumer engagement.
• Approaches challenges with a positive, solution-oriented mindset.
• Proactively seeks opportunities and volunteers for new projects.
• Strong planning and organizational skills.
• Deep understanding of premium tequila and whiskey.
• Ability to lead and inspire cross-functional teams in a fast-paced, dynamic environment.
• Must be able to personally pay or charge ordinary and necessary business expenses that will be timely reimbursed.
• Willingness to travel within assigned territory.
• Ability & willingness to work non-traditional hours (nights/weekends).
• Candidates must reside in/near territory.Physical Demands:
• Standing and walking: working in retail or conducting field sales requires spending a significant amount of time on your feet; this could include standing for long periods or walking for extended periods throughout the day.
• Lifting and carrying: this role may involve lifting and carrying product samples, promotional materials, or demonstration equipment up to 50 lbs.
• Driving: a significant amount of time will be spent driving, so sitting for long periods, navigating through traffic, and handling the physical demands of operating a vehicle are required.
• Physical presentations: must be able to stand, gesture, and maintain a high level of energy and engagement throughout presentations to clients/potential customers.If after reading through this long list you're thinking - I'm not sure if I meet 100% of these requirements, should I still apply? YES - if you embody a growth mindset, see challenges as opportunities to develop, and find smarter (not harder) ways to get the real work that matters done, you sound like our kind of candidate. Regardless of where you come from, how you identify, or the path that led you here - we want to talk to you!Our cash compensation amount for this role is targeted at $114,000 to $139,000 per year for [location]. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.Here are some of our favorite Perks and Benefits:At Infinium Spirits, we ask a lot of our employees, which is why we give so much in return. In addition to your competitive total cash compensation and medical/dental/vision plans, we'll also provide you with:
  • 401k plan where you are 100% vested - literally free money.
  • Flexible vacation - take as much time as you need as long as you get your work done.
  • Healthcare and dependent care flexible spending accounts.
  • Company-paid life insurance.
  • Monthly wellbeing stipend.
  • Competitive paid time off and ten company paid holidays.
  • Support for and access to relevant training and development opportunities.
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Keywords: Infinium Spirits, Inc., El Cajon , Brand Advocacy Supervisor, Other , San Diego, California