Account Director, Social Media
Company: J Public Relations, Inc
Location: San Diego
Posted on: September 19, 2024
Job Description:
Founded in 2005, J/PR is an international powerhouse public
relations agency specializing in hospitality, travel, and luxury
lifestyle with offices in New York, Los Angeles, San Diego,
Nashville, Denver, and London. J/PR is a trusted resource for its
insider status, next-level strategy, brand partnerships, and its
in-house social division, which navigates the dynamic media
landscape with rigor.The agency secures unparalleled media
placements and digital partnerships worldwide and has garnered
countless industry awards as one of the top agencies in its field,
including "Power 50" PR Agency List by New York Observer, Top
Places to Work by PR News, and San Diego Magazine's list of Coolest
Companies.J/PR's leadership team is backed by more than 100 of the
best storytellers, trend-setters, and industry experts. When it
comes to the travel, tourism, luxury lifestyle, and culinary
realms, team members not only speak the language, they write the
script on a daily basis. We are seeking top-tier candidates who are
poised to articulate the lexicon, meet the high caliber of our
clientele, and bring innovation to the J/PR ranks.The RoleAs an
Account Director, Social Media, you're a leader for your teams,
clients, and the agency. You have proven experience developing and
implementing successful social campaigns for travel and
hospitality, lifestyle, and consumer brands, both big and small.
Within your agency leadership role, you look at the full landscape
of the social department to achieve goals and explore how to best
support our clients, teams, and future needs. You bring thought
leadership and learning opportunities to all offices and provide
input on social scopes of work, staffing, innovation, industry
insights, new platforms, and updates on tools. You are responsible
for reviewing Harvest time tracking and profitability numbers and
making go-forward recommendations, including new business
opportunities. You're a trusted voice and a collaborative colleague
creating efficiencies with PR team leaders for integrated clients
and bringing strategic ideas and motivation to your teams.Duties
and ResponsibilitiesAccount + Client Management
- Develop meaningful and successful account strategies that may
transcend an individual account.
- Oversee client strategy sessions, providing big-picture,
creative, and strategic thinking.
- Have a proven tactical track record of successful campaigns
focused on hospitality (hotel launches, brand initiatives,
renovations, launches, executive positioning, promotions,
milestones, etc).
- Execute top-tier tactics while strategically delegating overall
team deliverables.
- Contribute to the resource plans, scope of work, and
contractual agreements as needed.
- Creatively ideate.
- Oversee partnership collaborations, offering industry and
social expertise.
- Oversee social media during times of crisis, offering expert
counsel to clients and teams.
- Be a visionary for the direction of content creation and
alignment with PR efforts.
- Integrate social-media work with the agency's other work, as
well as the clients' paid efforts, to help produce maximum impact,
results, engagement, traffic, and ROI.Paid + Organic Social
Leadership
- Lead and provide expertise and guidance on the strategy behind
all creative, organic, and paid campaigns.
- Design and subsequently oversee the execution of approved
social media strategies and activations, with close adherence to
timelines and budgets, as well as proactive internal and
client-facing communication.
- Oversee paid social media efforts across all JPR social media
client accounts ensuring organic efforts are supported and
maximized with ad spend to increase results.
- Oversee client ad budgets, reviewing said budgets, flighting
for all managed platforms, managing bid strategy, and campaign
optimizations.
- Oversee requirements, tasks, and resources associated with paid
social strategy and execution: includes account structure, bid
management, targeting, budget management, landing page
optimization, analytics and tracking, ROI, and retention
recommendations.
- Establish roles and responsibilities for team members, lead
workflow, and develop processes/SOPs for the agency and teams.
- Manage direct report(s), providing leadership, guidance,
feedback, and coaching to direct report(s) and account teams both
in person and remotely.
- Provide training, coaching, mentoring, inspiration, and support
to JPR Employees across the agency and offices.
- Innovation identifier and action taker for the agency, staying
ahead of the curve on new social media content best practices and
overseeing the development of any emerging social platforms or
trends.
- Become a valued industry expert who reinforces the agency's
creative capabilities and offerings.
- Actively spot trends, have strong industry connections, and be
an expert in positioning JPR and clients ahead of the trends.
- Drive new business acquisition through lead generation and
participation in new business meetings.
- Participate in and demonstrate leadership at industry events,
panels, and seek opportunities for thought leadership at both an
agency and an industry level.Other
- And other tasks, projects, or duties as required.Experience
- College Degree or comparable experience required.
- At least 10 years of experience with digital marketing and/or
social media, with a minimum of 6 years of experience leading
projects on social accounts.
- Expertise using tools to measure social media ROI and create
reporting such as Hootsuite, Sprout Social, and Google
Analytics.
- Expertise using content management tools such as HeyOrca,
Sprout Social, etc.
- Expertise implementing paid social media campaigns on Facebook
and Instagram.
- Experience leading photo editing efforts (Adobe Photoshop &
Lightroom).
- Expertise in Facebook Business Manager, Power Editor, Ads
Manager, Microsoft Office, Outlook, Canva.
- Extensive experience managing, motivating, and leading account
teams.
- Extremely adept at managing client expectations as they relate
to scope and delivery of service.
- Extensive experience overseeing the financials of an account in
a client-services organization.
- Ability to collaborate effectively with other agency
capabilities to meet common goals.
- Agency or in-house experience preferred.
- Travel and/or hotel industry experience preferred.Requirements
- Ability to travel for Client needs.
- Computer skills, including Word and Excel in a Microsoft
Windows environment.
- Excellent leadership and coaching skills.
- Excellent oral and written communication skills.
- Excellent interpersonal skills.
- Excellent organizational skills.
- Must be able to identify and resolve problems in a timely
manner.
- Advanced understanding of Facebook, Twitter, and
Instagram.
- Advanced understanding of Influencer engagement.
- Must have a valid passport for international travel.J/PR offers
a competitive benefits package, including:
- Competitive base salary: $95,000- $105,000, commensurate with
experience and location.
- Company contributions to medical, dental, and vision insurance
premiums.
- Year-end discretionary bonus.
- Monthly Cell Phone Stipend.
- 401K with employer match.
- Commission opportunities.
- Birthday PTO.
- Flexible Release Fridays.
- Hotel trade with our world-class clients (complimentary stays
across our entire portfolio).
- Hybrid office schedule (2-3 days in office).
- Milestone gifts at 1, 5, and 10 years.
- Annual holiday and summer parties, plus regular socials.
- Ongoing training and development opportunities.Applicants for
employment in the U.S. must possess work authorization which does
not require sponsorship by the employer for a visa.EQUAL EMPLOYMENT
OPPORTUNITYJ Public Relations (J/PR) and 20Two Studio (Studio)
strongly support equal employment opportunity for all applicants
regardless of race, color, religion, sex, gender identity,
pregnancy, national origin, ancestry, citizenship, age, marital
status, physical disability, mental disability, medical condition,
sexual orientation, genetic information, or any other
characteristic protected by state or federal law.HIRING
PRACTICESThe preceding job description has been designed to
indicate the general nature and level of work performed by
employees within this classification. It is not designed to contain
or be interpreted as a comprehensive inventory of all duties,
responsibilities, and qualifications required of employees assigned
to this job.
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Keywords: J Public Relations, Inc, El Cajon , Account Director, Social Media, Advertising , San Diego, California
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